Tracking Shopper Engagements With Your Locally Tools.
Tracking where and when shoppers engage with your brand is vital to building an effective omnichannel strategy. Locally records engagements with all of our tools including our Product Locator, Store Locator, and Locally Landing Pages. Our brand partners can access this information to use in refining their online-to-offline shopping strategy and to better understand their shoppers.
This quick guide describes a few ways you can track shopper engagements through your Locally tools.
➀ Locally’s Analytics Dashboard
Locally’s dashboard analytics reports engagement data for the Store Locator and Product Locator tools in four views: by Retailer, by Product, by Region, and by Tool. This support article provides more detail on the information reported there.
Why is this engagement information significant? The data in the Locally dashboard can be used to better illustrate consumer trends, product trends, and unique consumer journeys. These insights are powerful in helping you create and refine a strategy tailored to your brand’s needs.
➁ UTM Tracking
Just as you would with other marketing efforts, you can add UTM parameters to URLs to track shoppers that engaged with your Locally tools and ended up placing an order.
If a shopper tagged with a UTM code engages with a Locally tool, Locally will detect it and associate the UTM with all of that user’s engagements, including any Buy It Locally order that the shopper places.
To learn more about UTM tracking with Locally, head to this support article here.
➂ “SwitchLive” Real-time Data Pixel
SwitchLive is our event tracking tool that emits user interactions with Locally’s tools in-real time so you can track each shopper's journey from start to finish. You can record events using an installed event listener, and import these data into your own business intelligence system.
The real-time data SwitchLive provides is invaluable in making proactive business decisions, optimizing performance, and personalizing experiences for your unique customers. Real-time data gives your brand a competitive edge with an unparalleled ability to be agile in your response to ever-changing market dynamics.
Learn more about installing SwitchLive here.
➃ Locally Landing Pages
Locally can embed pixels or Google Analytics tags so you can track your Locally Landing Pages traffic. Locally landing pages are a powerful tool to drive local clicks to your website and display relevant, local inventory to shoppers.
Locally Landing pages allow you to target “near me” shoppers—the online shoppers who are looking to make an immediate purchase nearby. Not only do these targeted pages help increase your sales, but they are also a vital tool in understanding how shoppers are engaging with your brand. The focused and tailored experience helps to take control of the buyer’s journey and maximize the return on your marketing efforts.
Reach out to your Locally rep to learn more about Locally Landing Pages.
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