When I founded Locally, I envisioned creating a platform that effortlessly connects hashtag#brands, hashtag#retailers, and consumers in ways that hadn’t been possible before. Today, I’m incredibly proud to say that Locally has not only realized that vision but continues to build on it by driving success through partnerships and activations. Our platform has unlocked a powerful synergy between brands and resellers, transforming how consumers shop.

Locally, the premier platform linking online shoppers with in-stock products at nearby retailers and TrackStreet, the leader in brand protection and resale policy compliance, today announced a strategic partnership set to revolutionize how brands and retailers align on pricing and authorized reselling standards. 

NEW ORLEANS (September 16, 2024) – Locally, the leading technology provider bridging online and offline retail serving 1,000 brands and over 47,000 retailers, today announced three new retailers joining its network making it easier for consumers to gear up for fall: Anton Sport, Pro Bike+ Run, and West Marine. These strategic partnerships give consumers access to real-time inventory making it easy to find and purchase products from their favorite brands at their local retailer. 

Locally, the premier platform linking online shoppers with in-stock products at nearby retailers today announced a powerful new partnership with ENDVR, the top digital incentives and training platform designed to engage, motivate, and educate frontline store employees directly. This strategic integration empowers brands and retailers to accelerate growth by equipping store teams with advanced digital tools and in-depth product knowledge, enhancing the in-store experience and driving higher customer satisfaction.

Local purchases support retailers and brands and enhance customer convenience. They keep money circulating within communities, strengthen customer relationships, and bolster brand trust through authenticity and social responsibility. Embracing local shopping is more than just a business strategy—it’s a commitment to building stronger communities and a sustainable future.

July 2024 is the tenth year of Locally. This post covers where we came from and where we’re going over the next ten years.

This week in Reno, the Grassroots Outdoor Show celebrated excellence in the outdoor industry, recognizing brands that have significantly contributed to the field. Among the winners, Patagonia stood out by clinching the prestigious Vendor of the Year award. The event also saw Nemo Equipment receive the award for Excellence in Hardgoods, while Mountain Hardwear took home the award for Excellence in Apparel. These accolades underscore the commitment of these brands to their wholesale dealer network.

The Paper Store, a leading family-owned specialty gift retailer, has partnered with Locally to accept inbound referrals from their largest suppliers.

Locally is excited to announce the integration of three new affiliate marketing platforms: AWIN, CJ, and Ascend by Partnerize. This expansion enhances Locally’s commitment to supporting retailers and brands by connecting them with consumers through a variety of marketing channels.

We’re excited to announce that Jans Mountain Outfitters has joined the Locally network to offer “Buy It Locally” transactions, making it easier than ever for you to purchase top-quality outdoor gear and apparel from your favorite brands. Through Locally, you can check the real-time inventory of nearby stores and reserve or purchase items for pickup, ensuring you get exactly what you need when you need it.

Victorinox’s integration of the Locally Store Locator and the upcoming launch of the Product Locator represent a significant enhancement in the customer shopping experience. By providing access to real-time inventory and detailed product information, Victorinox is making it easier than ever for customers to find and purchase their high-quality products. This partnership underscores Victorinox’s commitment to customer satisfaction and sets a new standard for retail excellence. With these innovative tools, Victorinox continues to lead the way in delivering exceptional value and convenience to their customers.

The article on the United States Buy Online, Pick Up In-Store (BOPIS) market analysis report highlights several key trends and projections for this retail strategy. The BOPIS market is expected to experience substantial growth, with projections indicating it will reach approximately $440.39 billion by 2032, growing at a compound annual growth rate (CAGR) of 16.45% from $111.84 billion in 2023.

We are thrilled to announce that Locally now supports the point of sale provider, Citrus Lime! This integration opens up incredible opportunities for retailers who use Citrus Lime to expand their reach and showcase their inventory on some of the most popular bike manufacturer sites, including Cannondale and Merida.

We did the math. Stores sharing inventory are getting 77% more referrals from Locally than those that don’t. It turns out that in 2024, shoppers really don’t want referrals to addresses, they want to know a nearby place that has the products they are looking to buy.

Work World, Whistle Workwear, and Willy’s Discount Workwear have partnered with Locally, a platform that connects local retailers with nearby customers looking to purchase in-stock items for local pickup. This collaboration aims to provide a seamless shopping experience by surfacing in-stock inventory on their suppliers’ websites and facilitating sales referrals for these products.

West Marine, a leading retailer in the marine and outdoor recreation market, has joined forces with Locally, a platform designed to support local retailers by connecting them with nearby shoppers seeking to make purchases for local pickup. This strategic partnership aims to enhance West Marine’s service by facilitating referrals from a variety of major suppliers, allowing customers to easily find and purchase products from their favorite brands at their local West Marine store.

In an era where convenience and accessibility are paramount, No Boundaries Sport, a renowned bike, running, and outdoor gear shop in Florida, has taken a significant step forward by partnering with Locally. This move not only expands their reach but also enhances the shopping experience for their customers. Here’s a look into how this collaboration started and what it means for both the company and its customers.

Anton Sport has partnered with Cannondale, a leading global bicycle manufacturer, to share their inventory of bikes on the Cannondale website. This collaboration allows customers to explore and purchase Anton Sport’s extensive range of Cannondale bikes online, ensuring a seamless shopping experience.

Pro Bike + Run is partnering with Locally, an innovative platform that facilitates online-to-offline shopping, Pro Bike + Run is capitalizing on a unique opportunity to receive sales referrals directly from their brand suppliers' websites. This collaboration not only drives sales but also supports local economies by connecting customers with their nearest store locations.

Store owners once viewed e-commerce as a mounting threat to their survival. Now, more bricks-and-mortar stores are thriving after integrating their properties with the online shopping experience.

Shoppers browse in person to see, touch or try on items before ordering them online. They are picking up or returning purchases in stores. And retailers are increasingly relying on their shops as fulfillment hubs, shipping items ordered online from store stockrooms in addition to warehouses.

Overall, nearly 42% of e-commerce orders last year involved stores, up from about 27% in 2015, according to research firm GlobalData.