The Locally Blog

Here’s what’s happening at the world’s most popular online-to-offline shopping platform.

Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO

Scotty Launches Locally-Powered Online-to-Offline Shopping

Scotty is taking that commitment one step further by launching Locally’s Store Locator and Product Locator across Scotty.com. Now, whether an angler is browsing the 2106 High Performance Downrigger or researching rod holders before an early-morning run, they can instantly see which nearby retailers have the exact product in stock—right now.

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Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO

Traeger Launches Locally Landing Pages to Power “Near Me” Discovery for Platinum-Level Retailers

Search engines are often the first stop for shoppers looking to buy a Traeger today. Whether they’re grilling this weekend or picking up pellets after work, customers want to know what’s in-stock right now and where they can get it fast.

Locally Landing Pages answer those questions instantly.

When a shopper clicks a store from Traeger’s locator—such as Lakewood Hardware in Dallas—they’re taken to a rich, shoppable LLP featuring real-time inventory, store hours, directions, and featured Traeger products.

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Mike Massey, Founder & CEO Mike Massey, Founder & CEO

Turtlebox Launches Locally-Powered Store Locator, With Product Locator Coming Soon

Turtlebox’s success is deeply tied to specialty retail—independent shops that outfit people for the outdoors, from coastal outfitters to lifestyle stores and hunting & fishing dealers. Locally helps amplify that network by:

  • Connecting online shoppers to nearby stores where Turtlebox products are available

  • Driving same-day sales by letting local inventory show up in Google Shopping where supported

  • Helping dealers grow market share by capturing high-intent, local search traffic

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Brand Partners, Retail Partner News, Online-to-Offline Shopping Mike Massey, Founder & CEO Brand Partners, Retail Partner News, Online-to-Offline Shopping Mike Massey, Founder & CEO

Saucony Launches Locally Product Locator to Guide Shoppers to In-Stock Shoes Nearby

For brands looking to grow local market share and support their physical retail partners, now is the time to act. Learn how Locally enables real-time visibility of local inventory, drives qualified shopper visits, and shortens the purchase path. Reach out to the Locally team to get started and join brands like Saucony who are turning digital intent into in-store sales today.

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Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO

Snapper Cuts the Shopper’s Path to Authorized Dealers with Locally

If your brand carries premium equipment through independent dealers—whether lawn care, garden tools, or outdoor gear—now is the time to leverage Locally’s platform. Enable your retailers to showcase real-time inventory, drive store visits and unify your digital and local channels. Let’s connect and elevate your local-to-online growth strategy.

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Duck Head Brings Same-Day Shopping to Life with Locally

When a shopper visits DuckHead.com and finds the product they want—like the Gold School Chino—available at a nearby retailer, they can complete the entire purchase right from the product page using Locally’s Same-Day Pickup integration. This feature connects Duck Head’s online store directly to participating local retailers’ live inventory, allowing shoppers to reserve or buy items in real time for immediate pickup. It’s a seamless bridge between online discovery and local fulfillment—no phone calls, no guesswork—just the confidence of knowing your Duck Head favorites are ready for you nearby, today.

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Hawx Footwear Connects Online Shoppers to Local Dealers with Locally

Hawx, the workwear and footwear brand built for people who put in the work, has launched Locally’s Store Locator and Product Locator on hawxwork.com. With these tools, shoppers can easily find where their favorite Hawx products are in stock nearby — all while supporting local retailers.

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Brand Partners, Retail Partner News, Online-to-Offline Shopping Mike Massey, Founder & CEO Brand Partners, Retail Partner News, Online-to-Offline Shopping Mike Massey, Founder & CEO

Quality Bicycle Products Launches Local Shopping Support Across Its Brand Family

Quality Bicycle Products (QBP), one of the most influential distributors in the cycling industry, has launched Locally-powered shopping tools across five of its leading brands — Salsa Cycles, Surly Bikes, Teravail, 45NRTH, and Sidi Sport — to help riders find the gear they love at trusted local bike shops. Each brand now features Locally’s Product Locator, which shows real-time availability at nearby dealers, connecting online research directly to in-person shopping.

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Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO

YETI Expands Local Shopping Support Across Europe with Locally

YETI, the Austin-based brand known worldwide for its rugged coolers, drinkware, and outdoor gear, has launched Locally’s Store Locator on its European site, de.yeti.com. The new “Finde einen YETI Fachhändler” feature helps shoppers across Europe discover nearby authorized YETI retailers, complete with real-time location details and directions.

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Retail Partner News Mike Massey, Founder & CEO Retail Partner News Mike Massey, Founder & CEO

Worldwide Golf Shops Brings Local Golf Shopping Online with Locally

Golfers are some of the most discerning shoppers in the world — they want to know a club feels right, that shoes fit perfectly, and that the gear they’re buying will make a real difference in their game. That’s why Worldwide Golf Shops, with nearly 100 stores across 25 states, has long been a trusted name in the sport. Now, they’re making it even easier for golfers to find exactly what they need by partnering with Locally to share real-time in-store inventory online.

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Retail Partner News Mike Massey, Founder & CEO Retail Partner News Mike Massey, Founder & CEO

SNIPES: Connecting Streetwear Culture to Local Communities

“We’re thrilled to welcome SNIPES to the Locally platform. Their commitment to connecting sneaker and streetwear culture to local communities aligns perfectly with our mission of helping shoppers find and buy what they want nearby. We know sneaker fans want convenience without losing the community connection, and SNIPES delivers that in a big way.”

— Scott Albright, VP of Retail at Locally

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Retail Partner News Karen Sage Retail Partner News Karen Sage

Lucky Feet Shoes: Comfort, Style, and Local Connection

In today’s retail landscape, more and more consumers start their journey online but finish their purchase locally. In fact, studies show that 76% of people who search for a product “near me” visit a store within 24 hours, and 28% make a purchase. Lucky Feet Shoes embodies this online-to-offline pathway by offering customers the ability to browse products digitally while ensuring real-life access to properly fitted footwear.

As covered in Locally’s blog, shoppers increasingly expect retailers to bridge this online research with local product availability. Lucky Feet Shoes is doing just that—delivering an in-store experience backed by expert staff and product availability that can’t be matched by pure e-commerce.

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Brand Partners, Retail Partner News Mike Massey, Founder & CEO Brand Partners, Retail Partner News Mike Massey, Founder & CEO

Baffin Boots Up Locally to Drive In-Store Sales

Founded in Stoney Creek, Ontario in 1979, Baffin built its reputation designing cold-climate boots capable of withstanding subzero temperatures while offering superior comfort and support. Today, the brand is a global leader in insulated footwear, with distribution across North America and beyond. Their core dealer network includes specialty outdoor stores, workwear retailers, and lifestyle shops that understand the importance of technical footwear for extreme environments.

To support those retailers and make shopping easier for customers, Baffin has fully integrated Locally’s tools.

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Retail Partner News Mike Massey, Founder & CEO Retail Partner News Mike Massey, Founder & CEO

Sun & Ski Sports: Connecting Online Shoppers to the Slopes with Locally

This winter, Sun & Ski Sports is taking their online-to-offline strategy even further by adopting Locally’s PushCart tool. PushCart enables retailers to process Locally-powered transactions directly within their own internal systems, creating a seamless experience for both shoppers and staff. For ski season, this means that a customer browsing a new pair of skis online can not only see where it’s in stock nearby but also complete the purchase for in-store pickup or same-day fulfillment—without friction.

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Retail Partner News Karen Sage Retail Partner News Karen Sage

Becker Shoes: Connecting Ontario Shoppers to the Best in Footwear

By using Locally’s Store Locator and Product Locator tools, Becker Shoes ensures that when a shopper searches for a pair of Blundstones, Birkenstocks, or New Balance sneakers, they can see what’s available at their nearest Becker store in real time—and walk in to pick it up the same day. This bridge between online discovery and offline fulfillment is what makes Becker Shoes stand out in an increasingly digital world.

“We’re thrilled to welcome Becker Shoes to the Locally platform,” says Scott Albright, VP of Retail at Locally. “Their long history, wide selection of top brands, and deep ties to Ontario communities make them an ideal partner. Together, we’re helping shoppers discover the products they want nearby, and giving Becker’s stores new ways to shine.”

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Retail Partner News, Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO Retail Partner News, Brand Partners, Online-to-Offline Shopping Mike Massey, Founder & CEO

Scarpa Launches Locally Store & Product Locator

By adding Locally’s tools to their website, Scarpa is meeting modern shoppers exactly where they are—online—and guiding them seamlessly into local stores to complete their purchase. Research shows that shoppers who see the exact product they want available nearby are highly likely to visit that store within 48 hours. For Scarpa, this means more customers walking into specialty retailers ready to buy, and for retailers, it means more traffic, higher sales, and stronger connections with their local outdoor community.

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Retail Partner News Karen Sage Retail Partner News Karen Sage

Mercury Marine, OneWater, and Locally: A New Era for Boaters

When boaters shop for an boat parts and accessories, the journey almost always begins online. They research fit, function, and rigging options long before they step into a dealership. But in the marine world, that journey often stalls without one crucial piece of information: is the exact product they’ve researched actually in stock nearby?

That’s the gap Locally now fills for Mercury Marine and dealers like OneWater Marine. Mercury, one of the world’s leading suppliers of marine parts, recently launched Locally’s suite of online-to-offline tools across its digital properties. 

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