“We’re thrilled to welcome SNIPES to the Locally platform. Their commitment to connecting sneaker and streetwear culture to local communities aligns perfectly with our mission of helping shoppers find and buy what they want nearby. We know sneaker fans want convenience without losing the community connection, and SNIPES delivers that in a big way.”

— Scott Albright, VP of Retail at Locally

In today’s retail landscape, more and more consumers start their journey online but finish their purchase locally. In fact, studies show that 76% of people who search for a product “near me” visit a store within 24 hours, and 28% make a purchase. Lucky Feet Shoes embodies this online-to-offline pathway by offering customers the ability to browse products digitally while ensuring real-life access to properly fitted footwear.

As covered in Locally’s blog, shoppers increasingly expect retailers to bridge this online research with local product availability. Lucky Feet Shoes is doing just that—delivering an in-store experience backed by expert staff and product availability that can’t be matched by pure e-commerce.

Founded in Stoney Creek, Ontario in 1979, Baffin built its reputation designing cold-climate boots capable of withstanding subzero temperatures while offering superior comfort and support. Today, the brand is a global leader in insulated footwear, with distribution across North America and beyond. Their core dealer network includes specialty outdoor stores, workwear retailers, and lifestyle shops that understand the importance of technical footwear for extreme environments.

To support those retailers and make shopping easier for customers, Baffin has fully integrated Locally’s tools.

This winter, Sun & Ski Sports is taking their online-to-offline strategy even further by adopting Locally’s PushCart tool. PushCart enables retailers to process Locally-powered transactions directly within their own internal systems, creating a seamless experience for both shoppers and staff. For ski season, this means that a customer browsing a new pair of skis online can not only see where it’s in stock nearby but also complete the purchase for in-store pickup or same-day fulfillment—without friction.

By using Locally’s Store Locator and Product Locator tools, Becker Shoes ensures that when a shopper searches for a pair of Blundstones, Birkenstocks, or New Balance sneakers, they can see what’s available at their nearest Becker store in real time—and walk in to pick it up the same day. This bridge between online discovery and offline fulfillment is what makes Becker Shoes stand out in an increasingly digital world.

“We’re thrilled to welcome Becker Shoes to the Locally platform,” says Scott Albright, VP of Retail at Locally. “Their long history, wide selection of top brands, and deep ties to Ontario communities make them an ideal partner. Together, we’re helping shoppers discover the products they want nearby, and giving Becker’s stores new ways to shine.”

By adding Locally’s tools to their website, Scarpa is meeting modern shoppers exactly where they are—online—and guiding them seamlessly into local stores to complete their purchase. Research shows that shoppers who see the exact product they want available nearby are highly likely to visit that store within 48 hours. For Scarpa, this means more customers walking into specialty retailers ready to buy, and for retailers, it means more traffic, higher sales, and stronger connections with their local outdoor community.

When boaters shop for an boat parts and accessories, the journey almost always begins online. They research fit, function, and rigging options long before they step into a dealership. But in the marine world, that journey often stalls without one crucial piece of information: is the exact product they’ve researched actually in stock nearby?

That’s the gap Locally now fills for Mercury Marine and dealers like OneWater Marine. Mercury, one of the world’s leading suppliers of marine parts, recently launched Locally’s suite of online-to-offline tools across its digital properties. 

Today’s outdoor consumers overwhelmingly start their shopping journey online, but most still prefer to complete their purchase in person. In fact, research shows that shoppers who discover a product is in stock nearby are highly likely to be at that store within 48 hours. By surfacing real-time availability, Kokopelli is giving customers a direct path from digital discovery to local adventure.

JustinCASE, a brand known for its durable, thoughtfully designed travel and storage bags, has just taken a big step toward making it easier for fans to find the gear they love—right where they live. The brand has launched the Locally Product Locator, now live at jcbags.com, allowing shoppers to instantly see which local stores have the exact JustinCASE products they’re looking for, in real time.

Peavey is making it even easier for fans to find their perfect tone nearby by launching Locally’s Store Locator and Product Locator. Whether you’re searching for your next MAX® 100 100-Watt Bass Amp Combo or another Peavey classic, shoppers can see exactly where it’s in stock and even reserve it for pickup before stepping foot in a store.

JackRabbit, the brand behind the wildly popular micro eBike, has officially launched both the Locally Store Locator and Product Locator to help riders find JackRabbit products at nearby retailers. From urban commuters to campus cruisers, JackRabbit’s nimble, portable eBikes have become a favorite for people who want fast, fun, car-free transportation. With the new shopping tools now live at jackrabbit.bike, shoppers can browse real-time local inventory and even find a specific model—like the JackRabbit OG 2 in yellow—at stores near them.

Mercury Marine, a global leader in marine propulsion and technology, has officially launched the Locally Store Locator and Product Locator to connect online shoppers with real-time product availability at local Mercury dealers. These tools are now live on key product pages—including the SpitFire® Propeller, 1st Mate® Marine Safety & Security System, and more—helping customers quickly find and buy Mercury products nearby.

Originally founded with a focus on yoga-inspired performance footwear, Ahnu has become a trusted name for outdoor adventurers seeking comfortable, supportive shoes for hiking, travel, and everyday exploration. Now owned by Deckers Brands—the powerhouse behind UGG, Teva, and HOKA—Ahnu’s legacy of mindful movement continues under the wider Deckers umbrella.

To better support their network of specialty retailers and ensure their customers can shop confidently nearby, Ahnu has launched the Locally Store Locator.

LIVSN Designs, the Fayetteville-based outdoor apparel company known for crafting versatile, durable clothing built for both trails and towns, has officially launched Locally’s Store Locator and Product Locator tools. Now, shoppers browsing LIVSN’s website can quickly see which nearby retailers have the exact products they’re looking for—making it easier than ever to try on, test out, and purchase their gear close to home.

For over 95 years, Spring Air has helped people across the globe sleep better with mattresses built on comfort, innovation, and value. Now, they’re helping customers find and buy those mattresses more easily by launching Locally’s Store Locator and Product Locator tools on springair.com. With this new feature, shoppers browsing online can instantly see which nearby retailers carry the exact Spring Air product they’re considering—along with real-time availability and options to reserve or buy online for local pickup.

Legendary audio brand Shure is cranking the volume on local retail by launching Locally’s Store Locator and Product Locator tools. Now, whether shoppers are searching for the iconic SM58 mic or the latest wireless in-ear monitors, they’ll be able to find Shure gear in stock nearby—fast. It’s a high-fidelity experience for shoppers and a sound investment for Shure’s retail network.

Locally is rapidly becoming a go-to platform for the consumer electronics industry, connecting online shoppers with thousands of brick-and-mortar retailers carrying the gear they want—right now. As more brands recognize the value of a hybrid shopping experience, Locally is powering a new era of discovery-to-doorstep convenience that starts online but finishes locally.

For pet brands, surfacing local availability on their product pages helps convert online interest into real-world purchases—and shows support for retail partners. For PetSmart, Petco, and Meijer, it’s a way to attract more customers to their stores while delivering on the promise of convenience and reliability.

When shoppers see, touch, and experience products in their local community, it creates trust and drives immediate purchasing decisions. Local retail acts as a vital connection point between the digital and physical worlds, effectively converting online browsing into offline buying. Moreover, local presence fosters stronger brand recall, enhances credibility, and supports community-driven consumer loyalty, laying a solid foundation for long-term growth.

Through a new integration with Locally, Saxx is bringing real-time inventory visibility to their website, allowing customers to quickly locate and purchase products at retailers near them. Whether you’re looking for the latest DropTemp™ cooling briefs or need to stock up on your everyday essentials, Saxx is making the shopping experience seamless—online and in-store.