Baffin Boots Up Locally to Drive In-Store Sales
Baffin, the Canadian footwear brand trusted in extreme conditions from the Arctic Circle to suburban winters, has just launched Locally’s Store Locator and Product Locator to help shoppers find their favorite cold-weather gear nearby. Whether you’re looking for insulated winter boots, performance outdoor footwear, or safety-rated workwear, it’s now easier than ever to go from online browsing to trying on in-store—exactly where Baffin performs best.
Founded in Stoney Creek, Ontario in 1979, Baffin built its reputation designing cold-climate boots capable of withstanding subzero temperatures while offering superior comfort and support. Today, the brand is a global leader in insulated footwear, with distribution across North America and beyond. Their core dealer network includes specialty outdoor stores, workwear retailers, and lifestyle shops that understand the importance of technical footwear for extreme environments.
To support those retailers and make shopping easier for customers, Baffin has fully integrated Locally’s tools:
The Store Locator helps shoppers find authorized Baffin retailers nearby, including those that specialize in specific categories such as outdoor or industrial products.
The Product Locator allows shoppers to see real-time availability of specific styles and sizes at nearby stores—so you don’t have to gamble with winter prep.
More than 70% of consumers still prefer to complete footwear purchases in-store, especially for technical items like winter boots. And according to Google, 76% of people who search for a product nearby on their phone will visit a store within 24 hours. Baffin’s adoption of Locally positions the brand to capture those high-intent shoppers by connecting them directly with nearby inventory and in-person expertise.
Peter Maranto, Director of Sales at Locally, said:
“Baffin is the kind of brand that really shines when tried on in person—fit, warmth, and comfort are everything. We’re thrilled to welcome them to Locally. Their retailers are going to love how this makes it easier to drive foot traffic and convert online interest into in-store sales.”
Baffin products are already available at dozens of participating retailers on Locally, including:
You can explore more retailers carrying Baffin here.
With its global reputation for quality and durability, Baffin is making sure its local dealers are fully equipped for the future of retail. This is the new standard for premium brands—making it simple for shoppers to find what they want, when and where they want it.
Want to learn how your brand can support local dealers like Baffin does?
Visit join.locally.com to get started.
