Locally for Shoppers

While the 2024 holiday shopping season data revealed an 8.7% increase in sales compared to last year and a notable surge in mobile shopping, an untold story is the growing consumer preference for local retail. According to Locally's real-time network of over 55,000 retailers worldwide, 71% of consumers preferred local retailers and nearly 50% of online shoppers abandoned carts when a local pickup wasn't an option.

When shopping for a musical instrument, the convenience of online shopping might seem tempting. However, there's a strong case for choosing to buy from a local music store instead. From expert guidance to personalized service and community support, local retailers offer invaluable benefits that online marketplaces simply can't match. With the help of Locally's innovative tools, finding and purchasing your perfect instrument from a nearby store has never been easier.

The 2024 Bicycle Consumer Report provides valuable insights that align closely with Locally’s services, particularly in bridging the gap between online product research and in-store purchases.

The customer journey has evolved significantly from the traditional linear funnel to an intricate web of digital and physical touchpoints. Today, consumers interact with brands across various channels—social media, online search, in-store experiences, and third-party websites—before making a purchase decision. A recent study by EMARKETER.com and impact.com surveyed over 1,000 US adults to better understand these patterns and uncover actionable strategies for brands.

Scott Sports, a leader in innovation for outdoor sports equipment, is bridging the gap between online research and in-store shopping by partnering with Locally. With a commitment to supporting local retailers and enhancing the customer experience, Scott Sports is now leveraging Locally’s Store Locator and Product Locator tools to guide shoppers from digital discovery to nearby purchases.

Locally is thrilled to announce its partnership with the European Outdoor Group (EOG), a trade association dedicated to supporting the outdoor industry in Europe. This collaboration marks a significant step in Locally’s mission to connect shoppers with nearby retailers and drive more foot traffic to local stores. By joining EOG, Locally aims to better support European brands and retailers through tailored tools and strategies that encourage shoppers to choose click-and-collect solutions.

Reflecting on 2024: A Year of Growth and Milestones

As 2024 comes to a close, it feels like the perfect time to reflect on everything we’ve accomplished together. This year has been transformative—a time of building, learning, and setting the stage for the future.

We also hit a huge milestone: Locally turned 10! It’s amazing to think about how far we’ve come—from 3 guys brainstorming a problem while working “real jobs” to a thriving business where now a dedicated large team is constantly evolving to meet the needs of brands, retailers, and shoppers.

Trek Case Study is Now Available

Trek Bicycle, a global leader in the cycling industry, has partnered with Locally to facilitate its vision of the ultimate, seamless, omnichannel shopping experience; Trek Consumer Choice.

This collaboration integrates Trek’s online presence with its extensive network of local retailers, ensuring customers can easily find and purchase Trek products both online and in-store.

Online AND Offline, Direct AND Independent, Digital AND Physical all at once.

For brands looking to thrive in the modern retail environment, embracing online-to-offline shopping is essential. By offering robust digital tools that connect shoppers to local stores, brands can serve as the definitive marketplaces for their products. This strategy not only enhances customer satisfaction but also fosters long-term partnerships with independent retailers, preserving local ecosystems while meeting the demands of tech-savvy consumers.

For avid skiers and snowboarders, there’s nothing worse than needing gear mid-trip and not knowing where to find it. Whether it’s upgrading to a warmer jacket or replacing a forgotten pair of gloves, 686.com has taken this challenge head-on by leaning into local shopping. Through Locally’s Product Locator, 686 is connecting travelers and skiers with nearby retailers that stock their sought-after products—making mountain-side shopping a breeze.

Mike Massey, owner of Massey’s Outfitters in New Orleans, developed Locally, a platform that enables consumers to research products online and purchase them from nearby retailers. This innovation addresses the challenge local stores face in competing with e-commerce giants by integrating real-time inventory data, allowing customers browse inventory at local shops and place orders for pickup rather than shipment.

In the ever-evolving outdoor gear market, Klymit has carved a name for itself by blending innovation with user-focused design. As part of the Gathr Outdoors family, Klymit is championing a new era of consumer engagement—one that marries the convenience of online shopping with the support of local retailers. Their partnership with Locally is at the heart of this strategy, showcasing how cutting-edge tools like the Locally Store Locator and Product Locator are reshaping the shopping experience.

Since its founding, Vibe Kayaks has been all about creating high-quality kayaks and outdoor gear that empower enthusiasts to connect with nature.

To further that mission, Vibe has partnered with Locally to implement advanced Store Locator and Product Locator tools on their website, ensuring their customers can find and purchase Vibe products from local retailers with ease.

Broan-NuTone has long been a trusted name in home ventilation, lighting, and air quality solutions. Now, they’re taking this commitment to the next level by implementing Locally’s Store Locator and Product Locator on their website. These tools make it easier than ever for customers to find Broan-NuTone products at nearby retailers, ensuring a smooth shopping experience that bridges the gap between online browsing and in-store purchasing.

We started Locally 10+ years ago to give local stores presence in a world of increasingly-connected shoppers who do most of their product research online.

The goal was never to disrupt DTC efforts that brands had just started to undertake. We had always seen brand-direct and local wholesale as complimentary; understanding that optimizing one was the best opportunity to optimize the other.

As a brand that thrives on innovation and performance, GASGAS has taken a bold step in aligning its online and offline shopping experience. By integrating Locally’s Store Locator and Product Locator, GASGAS ensures its adventurous customers can effortlessly find their next ride and gear, whether browsing online or heading to a nearby store.

In today’s fast-paced digital age, shoppers often start their buying journey online before visiting a store to make a purchase. This blend of online research and in-person shopping is precisely where ARB USA, a leader in high-quality 4x4 accessories, has partnered with Locally to bridge the gap between digital and physical retail. By employing Locally’s Store Locator and Product Locator tools, ARB USA ensures that their customers can seamlessly find and purchase their products from nearby retailers.

For music enthusiasts, the joy of finding the perfect instrument goes beyond convenience—it’s about the experience. Yamaha Music, a global leader in musical instruments, has elevated this process with the launch of their “Find It Locally” initiative. Powered by Locally’s Store and Product Locators, this new tool connects online shoppers with nearby retailers, creating a seamless shopping journey that bridges the digital and physical worlds.