Online-to-Offline Shopping

Mercury Marine, a global leader in marine propulsion and technology, has officially launched the Locally Store Locator and Product Locator to connect online shoppers with real-time product availability at local Mercury dealers. These tools are now live on key product pages—including the SpitFire® Propeller, 1st Mate® Marine Safety & Security System, and more—helping customers quickly find and buy Mercury products nearby.

Originally founded with a focus on yoga-inspired performance footwear, Ahnu has become a trusted name for outdoor adventurers seeking comfortable, supportive shoes for hiking, travel, and everyday exploration. Now owned by Deckers Brands—the powerhouse behind UGG, Teva, and HOKA—Ahnu’s legacy of mindful movement continues under the wider Deckers umbrella.

To better support their network of specialty retailers and ensure their customers can shop confidently nearby, Ahnu has launched the Locally Store Locator.

LIVSN Designs, the Fayetteville-based outdoor apparel company known for crafting versatile, durable clothing built for both trails and towns, has officially launched Locally’s Store Locator and Product Locator tools. Now, shoppers browsing LIVSN’s website can quickly see which nearby retailers have the exact products they’re looking for—making it easier than ever to try on, test out, and purchase their gear close to home.

Since 2018, Arcade1Up has led a modern-day arcade renaissance, offering affordable, at-home versions of iconic games like Street Fighter, Pac-Man, Mortal Kombat, and NBA Jam. Backed by Tastemakers, a consumer electronics company focused on immersive home entertainment, Arcade1Up’s growth has been powered by partnerships with national retailers like Walmart, GameStop, and Best Buy.

Modern shoppers don’t think in channels. They browse on their phones, test products in stores, search on Google, scroll through Meta, and buy wherever is most convenient. This fluid, cross-channel behavior is the norm—not the exception—and it’s time for brands and retailers to stop treating each channel as an isolated ecosystem. But too often, that journey gets broken. And when it does, brands lose.

For over 95 years, Spring Air has helped people across the globe sleep better with mattresses built on comfort, innovation, and value. Now, they’re helping customers find and buy those mattresses more easily by launching Locally’s Store Locator and Product Locator tools on springair.com. With this new feature, shoppers browsing online can instantly see which nearby retailers carry the exact Spring Air product they’re considering—along with real-time availability and options to reserve or buy online for local pickup.

Briggs & Stratton, a leader in outdoor power equipment and engine manufacturing for over a century, has launched Locally’s Store Locator and Product Locator tools across its brand sites—making it easier than ever for shoppers to find in-stock products at nearby retailers.

Two of Canada’s most iconic activewear brands—Lole and Garneau—have officially joined the Locally platform, launching real-time Store Locator tools that allow shoppers to see what’s in stock at nearby stores and even transact online before heading out. The move reflects a shared commitment to supporting local retail partners while making the shopping experience more seamless and flexible for consumers.

Great news for runners, walkers, and everyday athletes: Saucony has launched the Locally Product Locator on saucony.com. That means you can now find out exactly where your favorite Saucony shoes are in stock near you—no more bouncing between search engines and store websites trying to track down the right model, color, or size.

Legendary audio brand Shure is cranking the volume on local retail by launching Locally’s Store Locator and Product Locator tools. Now, whether shoppers are searching for the iconic SM58 mic or the latest wireless in-ear monitors, they’ll be able to find Shure gear in stock nearby—fast. It’s a high-fidelity experience for shoppers and a sound investment for Shure’s retail network.

The era of e-commerce disruption is giving way to a more balanced retail reality where brick-and-mortar stores remain dominant, accounting for over 76% of core retail sales. As shoppers increasingly research online but prefer to buy nearby, platforms like Locally are helping brands bridge this gap by showing local in-stock inventory, enabling services like in-store pickup, and driving foot traffic through targeted digital marketing. Brands like YETI, Scott Sports, and Petmate use Locally to connect digital shoppers with local retail partners—proving that when shoppers can find and buy nearby, everyone wins.

To succeed across all sales channels, brands must start by growing support in local specialty stores, where expert staff, trusted product advice, and in-person experiences drive deep consumer loyalty and early adoption. As shown in recent Shop-Eat-Surf reporting, top brands like Altra, Black Diamond, Mountain Hardwear, The North Face, and even Nike are leaning into specialty retail to build stronger relationships and long-term growth. Tools like Locally’s Store Locator and Product Locator help brands amplify this strategy by connecting online shoppers to nearby in-stock inventory and knowledgeable retail partners, creating a seamless path from discovery to purchase—and fueling success across the entire retail ecosystem.

Petmate, the trusted name behind a portfolio of beloved pet brands like Aspen Pet, Chuckit!, Dogzilla, and JW, has officially launched with Locally’s shopping solutions to help pet parents find their products at nearby stores in real time.

Now, thanks to Locally, shoppers visiting Petmate.com can search by product and instantly see which local stores have what they need in stock. Whether they’re looking for a new crate before a road trip or a last-minute toy for a furry friend, customers can browse, reserve, or purchase products for in-store pickup or same-day delivery from participating retailers.

Over the past decade, YETI has transformed from a niche cooler brand into a global leader in premium outdoor products, with annual sales exceeding $1.6 billion. A key contributor to this remarkable rise has been YETI’s strategic partnership with Locally, the leading platform connecting online shoppers to in-stock products at nearby stores.

Bushnell, the iconic brand known for high-performance optics and outdoor products, has launched Locally’s Store Locator and Product Locator tools on Bushnell.com. Now, when shoppers browse binoculars, rangefinders, spotting scopes, or trail cameras online, they can instantly see what’s available at nearby stores and head in to make a purchase—often the same day.

Locally is rapidly becoming a go-to platform for the consumer electronics industry, connecting online shoppers with thousands of brick-and-mortar retailers carrying the gear they want—right now. As more brands recognize the value of a hybrid shopping experience, Locally is powering a new era of discovery-to-doorstep convenience that starts online but finishes locally.

From grilling aficionados to first-time BBQers, people love getting their hands on the right tools, accessories, and ingredients in person. In fact, 70% of grillers say they prefer to buy items like charcoal, wood chips, and grilling tools at a physical retail location where they can browse, compare, and get advice on what to buy. That’s especially true during peak cookout season, when timing and availability are everything.

Rumpl—the brand that reinvented the blanket with performance materials and sustainable design—is now helping customers find their products at local retailers with the help of Locally’s Shopping Experience tools. Starting today, Rumpl’s website is equipped with Locally’s Store Locator and Product Locator.