The Locally Blog

Here’s what’s happening at the world’s most popular online-to-offline shopping platform.

Locally News Mike Massey, Founder & CEO Locally News Mike Massey, Founder & CEO

Locally: In-store pick up options see increase during 2024 holidays

According to new insights from Locally, a real-time network of over 55,000 retailers worldwide, this past holiday season saw a 7.5% year-over-year growth in Buy Online, Pick-Up In-Store (BOPIS), and Reserve Online, Pick-Up In-Store (ROPIS) transactions. Nearly 50% of online shoppers abandoned their carts when local pickup wasn’t an option, which underscores the importance of omni-channel solutions. This year, Locally says over 90% of leading retailers are expected to adopt omnichannel strategies.

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Locally Joins European Outdoor Group to Enhance Support for Brands and Retailers Across Europe

Locally is thrilled to announce its partnership with the European Outdoor Group (EOG), a trade association dedicated to supporting the outdoor industry in Europe. This collaboration marks a significant step in Locally’s mission to connect shoppers with nearby retailers and drive more foot traffic to local stores. By joining EOG, Locally aims to better support European brands and retailers through tailored tools and strategies that encourage shoppers to choose click-and-collect solutions.

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A Year in Review: Building a Legacy for the Future

Reflecting on 2024: A Year of Growth and Milestones

As 2024 comes to a close, it feels like the perfect time to reflect on everything we’ve accomplished together. This year has been transformative—a time of building, learning, and setting the stage for the future.

We also hit a huge milestone: Locally turned 10! It’s amazing to think about how far we’ve come—from 3 guys brainstorming a problem while working “real jobs” to a thriving business where now a dedicated large team is constantly evolving to meet the needs of brands, retailers, and shoppers.

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Kroger Joins Locally: Connecting Local Online Shoppers to In-Stock Products

By joining Locally, Kroger ensures that customers can easily locate in-stock items from beloved brands like Stanley, Old Florida Sauce, and Traeger Grill. Whether it’s finding a Stanley tumbler for outdoor adventures, picking up a bottle of Old Florida Sauce to enhance a barbecue, or purchasing Traeger Grill supplies for a cookout, shoppers can check availability in real-time and plan their visits accordingly.

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Searching for the perfect gift? A New Orleans startup helps local stores score online sales.

Mike Massey, owner of Massey’s Outfitters in New Orleans, developed Locally, a platform that enables consumers to research products online and purchase them from nearby retailers. This innovation addresses the challenge local stores face in competing with e-commerce giants by integrating real-time inventory data, allowing customers browse inventory at local shops and place orders for pickup rather than shipment.

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The Running Event LIVE 2024 Broadcast

Catch the recording of Locally’s Mike Massey at The Running Event LIVE 2024! In this must-watch session, Mike delves into the groundbreaking concept of the Omni-Seller Marketplace, showcasing how Locally is revolutionizing the connection between online and offline shopping. With real-world success stories and actionable insights, this presentation offers a fresh perspective on the future of retail. Watch now and see how brands and retailers can thrive in today’s ever-connected world!

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Locally makes huge leaps with

When I founded Locally, I envisioned creating a platform that effortlessly connects hashtag#brands, hashtag#retailers, and consumers in ways that hadn’t been possible before. Today, I’m incredibly proud to say that Locally has not only realized that vision but continues to build on it by driving success through partnerships and activations. Our platform has unlocked a powerful synergy between brands and resellers, transforming how consumers shop.

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Locally Signs New Retailers Enabling 55 Million Monthly Shoppers to Gear Up for Fall at Nearby Stores

NEW ORLEANS (September 16, 2024) – Locally, the leading technology provider bridging online and offline retail serving 1,000 brands and over 47,000 retailers, today announced three new retailers joining its network making it easier for consumers to gear up for fall: Anton SportPro Bike+ Run, and West Marine. These strategic partnerships give consumers access to real-time inventory making it easy to find and purchase products from their favorite brands at their local retailer. 

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Locally-Powered Brands Win Awards at Grassroots Connect

This week in Reno, the Grassroots Outdoor Show celebrated excellence in the outdoor industry, recognizing brands that have significantly contributed to the field. Among the winners, Patagonia stood out by clinching the prestigious Vendor of the Year award. The event also saw Nemo Equipment receive the award for Excellence in Hardgoods, while Mountain Hardwear took home the award for Excellence in Apparel. These accolades underscore the commitment of these brands to their wholesale dealer network.

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Knockaround.com Enhances Local Shopping Experience with Locally.com's Product Locator

Knockaround's partnership with Locally.com reflects a strategic move to connect with more customers by leveraging the convenience of online shopping with the instant gratification of in-store purchasing. The product locator tool on Knockaround's website enables customers to input their location and immediately see a list of nearby stores that carry their desired products. This not only helps in reducing online shopping uncertainty about product looks and fits but also supports local businesses by driving foot traffic to physical stores.

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Elevate Your Brand's Online Presence with Locally's Listing and Review Management

Locally's Listing and Review Management platform empowers businesses with a centralized hub to effortlessly manage their brand and retailer locations. No more juggling between different platforms or struggling with inconsistent information—this all-in-one solution provides businesses with complete control over their online presence.

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