Dillard's Partners with Locally to Showcase In-Store Inventory Online
Dillard's, a prominent figure in the American retail landscape, has taken a significant step forward in enhancing its digital shopping experience by partnering with Locally. This collaboration is set to revolutionize how consumers access and purchase products from Dillard's extensive inventory.
A Brief History of Dillard's
Founded in 1938 by William T. Dillard, Dillard's began as a single department store in Nashville, Arkansas. Over the decades, it has grown into a major retailer with approximately 282 stores across the United States. Dillard’s is renowned for offering a wide range of products, including clothing, accessories, and home goods, catering to a diverse demographic.
The Partnership with Locally
The new partnership with Locally marks a pivotal shift in Dillard's approach to online retail. Locally is a platform that helps shoppers discover and buy products available in nearby stores, enhancing the connection between online browsing and physical retail. Through this integration, Dillard's aims to bridge the gap between their online presence and physical stores, offering real-time visibility into the availability of specific items at local Dillard’s locations.
How It Works
Customers visiting supplier websites of certain brands will now be able to view the availability of products at nearby Dillard's stores. This feature is particularly beneficial for shoppers looking to verify stock before heading to the store or those interested in buying online and picking up in-store. It enhances the shopping experience by providing accurate, up-to-date information on product availability.
For example, shoppers looking for places to buy specific Eagle Creek products will be directed to nearby Dillard’s stores.
Featured Brands
The following are a few of the hundreds of brands that are participating in this initiative, displaying Dillard's inventory on their websites:
Ariat
Brooks Running
Chaco
Columbia
Eagle Creek
Herschel Supply
Johnnie-O
KAVU
Merrell
Sperry
Taos
UGG
Victorinox
These brands cover a wide range of products from outdoor apparel and footwear to luxury accessories and travel gear, ensuring that a diverse array of Dillard’s offerings is accessible to online shoppers.
Most Popular Cities for Dillard's
Dillard's operates in numerous cities across the United States, but some of its most popular locations include:
Dallas, Texas – Known for its large and upscale shopping centers, Dallas hosts several Dillard's stores that are central to the city's shopping experience.
Atlanta, Georgia – With multiple stores across the metropolitan area, Atlanta serves as a key market for Dillard's, offering southern charm and a wide range of products.
Phoenix, Arizona – In the heart of the desert, Phoenix’s Dillard's locations cater to both locals and tourists looking for quality shopping.
Charlotte, North Carolina – This rapidly growing city features Dillard's stores that are popular among both locals and visitors.
Conclusion
Dillard's partnership with Locally is an innovative step towards integrating online and offline retail environments. This move not only enhances customer satisfaction by providing transparent stock information but also boosts foot traffic to physical stores. By collaborating with prominent brands to showcase their inventory, Dillard's is setting a new standard in the retail industry, making shopping more convenient and responsive to customer needs.
