Knockaround.com Enhances Local Shopping Experience with Locally.com's Product Locator
Both brands and retailers are increasingly turning to technology to bridge the gap between online convenience and in-store experience. Knockaround.com, a popular sunglasses brand known for its affordable and stylish eyewear, has embraced this trend by integrating Locally.com's innovative product locator tool into its online platform. This feature allows customers to easily find nearby stores that stock Knockaround sunglasses, enriching the shopping experience with immediate, local purchasing options. REI in Indianapolis, Indiana, serves as a prime example of this successful integration.
Leveraging Local Inventory with Cutting-Edge Technology
Knockaround's partnership with Locally.com reflects a strategic move to connect with more customers by leveraging the convenience of online shopping with the instant gratification of in-store purchasing. The product locator tool on Knockaround's website enables customers to input their location and immediately see a list of nearby stores that carry their desired products. This not only helps in reducing online shopping uncertainty about product looks and fits but also supports local businesses by driving foot traffic to physical stores.
Benefits for Customers and Retailers
One of the main benefits of this integration for customers is the ability to check local inventory in real-time. Shoppers can ensure the product they are looking for is available before heading to the store, saving time and avoiding frustration. For retailers, this system attracts more potential buyers to their locations, increasing the likelihood of additional purchases and enhancing customer service experiences.
Case Study: REI Indianapolis
As a great example, REI, a well-known outdoor store, is experiencing notable benefits from this integration at its Indianapolis location. Customers interested in purchasing Knockaround sunglasses can visit Knockaround's website, find the REI store near them, and see the availability of different styles and colors directly through the Locally.com tool. This has not only simplified the shopping process for customers but has also boosted in-store visits and sales for REI.
By providing these real-time updates, REI ensures that potential customers are less likely to leave empty-handed. This is particularly advantageous for products like sunglasses where fit and style are paramount and are best confirmed by trying on the product in person.
Impact on the Retail Ecosystem
The collaboration between Knockaround and Locally.com exemplifies how digital tools can enhance the physical retail experience. It brings a level of digital sophistication to brick-and-mortar operations that typically could only be achieved through extensive and costly IT investments. Moreover, it aligns with consumer preferences for supporting local businesses while enjoying the benefits of online shopping.
As more companies recognize the importance of omni-channel strategies, tools like Locally.com's product locator are set to become standard features on e-commerce sites. This trend is driven by consumer demands for more efficient and personalized shopping experiences, whether online or offline.
Conclusion
The integration of Locally.com's product locator into Knockaround's online platform represents a significant advancement in how e-commerce can support and enhance traditional retail. By connecting online shoppers with local stores like REI in Indianapolis, Knockaround not only improves customer satisfaction but also contributes to a thriving, interconnected retail ecosystem. As this technology continues to evolve, it will undoubtedly play a crucial role in shaping the future of retail.
