Locally-Powered Brands Win Awards at Grassroots Connect
Patagonia Wins Vendor of the Year at Grassroots Outdoor Show in Reno
This week in Reno, the Grassroots Outdoor Show celebrated excellence in the outdoor industry, recognizing brands that have significantly contributed to the field. Among the winners, Patagonia stood out by clinching the prestigious Vendor of the Year award. The event also saw Nemo Equipment receive the award for Excellence in Hardgoods, while Mountain Hardwear took home the award for Excellence in Apparel. These accolades underscore the commitment of these brands to their wholesale dealer network.
Who Are Patagonia, Nemo Equipment, and Mountain Hardwear?
Patagonia is a global leader in outdoor apparel and gear, renowned for its commitment to environmental and social responsibility. Founded in 1973 by Yvon Chouinard, Patagonia has been at the forefront of sustainable business practices, from using recycled materials to advocating for conservation efforts. The brand’s mission is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.
Patagonia is a Founding Partner with Locally
Nemo Equipment is an award-winning brand known for its innovative outdoor gear, including tents, sleeping bags, and pads. Founded in 2002 by Cam Brensinger, Nemo Equipment strives to inspire love for adventure and the planet by creating gear that is both functional and environmentally friendly. The brand’s focus on design and performance has made it a favorite among outdoor enthusiasts.
Mountain Hardwear is a premium outdoor apparel and equipment brand established in 1993. Known for its cutting-edge technology and high-performance gear, Mountain Hardwear caters to serious outdoor athletes and adventurers. The brand’s products are designed to withstand extreme conditions, ensuring that users stay comfortable and protected in any environment.
How Brands Can Use Locally’s Tools to Drive Sales to Nearby Stores
For brands looking to enhance their local retail presence, Locally offers a suite of tools designed to connect online shoppers with nearby stores that have the desired merchandise in stock. Locally’s platform allows brands to integrate a “Buy Local” option on their websites, directing customers to the nearest retail locations that carry the product they are looking for. This not only drives foot traffic to local stores but also supports the community and reduces the environmental impact of shipping.
By leveraging Locally’s real-time inventory data, brands can provide a seamless shopping experience that blends the convenience of online browsing with the immediacy of local purchase. This system benefits consumers who can quickly find and buy the products they need without waiting for delivery, and it benefits retailers by increasing sales and customer satisfaction. Brands using Locally’s tools can also gain insights into consumer behavior and inventory trends, allowing them to optimize their sales strategies and improve overall business performance.
Locally met with retailers and brands at Grassroots.
In conclusion, the Grassroots Outdoor Show has once again highlighted the exceptional contributions of leading outdoor brands. Patagonia, Nemo Equipment, and Mountain Hardwear exemplify the innovation and dedication that drive the industry forward. With the support of platforms like Locally, these brands can continue to thrive by connecting with consumers in meaningful ways and supporting local economies.