Tractor Supply fulfills three-quarters of online orders in store.
Conversion in 2022 for BOPIS and curbside pickup was 60% greater compared with home delivery, Webster says.
This boost is due in part to the farm and ranch retailer’s mobile app, she says. The app has driven convenience to a new level, Webster says. Customers can place their orders within the app. It notifies the customer when their order is ready. Through the app, customers can alert the store they’re on their way. Store employees have in-ear devices from software vendor Theatro that alert them to have the items ready for in-store or curbside pickup.
