Vionic Shoes Empowers Local Dealers with Locally’s Online-to-Offline Shopping Tools

In the dynamic landscape of retail, where online shopping is increasingly dominant, brands are constantly seeking innovative ways to bridge the gap between digital and physical stores. Vionic, a renowned footwear brand recognized for its blend of comfort and style, has taken a proactive approach by leveraging Locally's cutting-edge online-to-offline shopping tools. This strategic partnership not only enhances Vionic's online presence but also supports its network of local dealers, ensuring a seamless shopping experience for customers.

"Locally’s best-in-class tools are transforming the way consumers shop,” said Amy Barish, Manager, Marketing Programs at Vionic. "We're excited to use Locally's analytics to understand how our shoppers are seeking out our products in-stores, uncover trends in key areas, and update inventory to meet consumer demands. I also appreciate their customer service team - they are very responsive and helpful in resolving any issues or updating account information as needed."

One of Locally's standout features is its store locator, a powerful tool that enables consumers to easily find nearby retailers carrying Vionic products. This functionality, seamlessly integrated into Vionic's website, provides real-time information on store availability, ensuring customers can conveniently locate and purchase their desired shoes from local brick-and-mortar stores.

The benefits of Locally's store locator extend beyond mere convenience. By connecting customers with nearby retailers, Vionic fosters stronger relationships with its network of local dealers. This symbiotic relationship not only supports small businesses but also drives foot traffic to physical stores, ultimately boosting sales and enhancing the overall shopping experience.

Furthermore, Locally's product locator serves as a catalyst for driving foot traffic to local retailers. This feature allows customers to search for specific Vionic products and instantly discover nearby stores where those items are stocked. For example, a customer searching for the popular Vionic Tide Sandals can use the product locator to find the nearest store carrying this specific style. By guiding customers to local retailers, Vionic not only increases brand visibility but also encourages in-person engagement, where customers can experience the quality and comfort of its shoes firsthand.

The efficacy of Locally's product locator in driving foot traffic is exemplified by its seamless integration with popular online platforms. For instance, when customers search for Vionic products on Google, they are presented with a "See What's In Store" option, directing them to nearby retailers through Locally's platform. This integration streamlines the purchasing process, empowering customers to make informed decisions and supporting local businesses simultaneously.

In conclusion, Vionic's partnership with Locally underscores its commitment to supporting local dealers and enhancing the shopping experience for customers. By leveraging Locally's innovative online-to-offline shopping tools, Vionic not only strengthens its brand presence but also fosters a sense of community by driving foot traffic to local retailers. As consumer preferences continue to evolve, such strategic partnerships are essential for brands like Vionic to thrive in the competitive retail landscape.