Enable Online-to-Offline
Transactions for Local Shoppers

Omnichannel shoppers prefer to complete their purchases at a nearby store. Add Buy It Locally to enable shoppers to buy from a local retailer.
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Online-to-Offline Purchases

Buy It Locally

Locally’s Buy It Locally service is a comprehensive solution designed to bridge the gap between online browsing and in-store purchasing, catering to the growing consumer preference for omnichannel shopping experiences. This service enables brands and retailers to offer seamless Online-to-Offline (O2O) transactions, allowing customers to complete purchases at nearby stores with ease.

Buy It Locally enables shoppers to do a pick up or delivery transaction anywhere they see a retailer's real-time inventory.

Works with:

Locally’s Product Locator

Locally’s Product Locator is a “where-to-buy” tool that integrates with brand websites, showing real-time local inventory to connect shoppers with nearby retailers and drive online-to-offline sales.

Brands use Locally's Where-to-Buy Product Locator to steer shoppers to local and online retailers with products in stock.

Enhanced Shopper Engagement


By integrating real-time inventory data, the service directs online shoppers to local retailers’ product pages or utilizes Locally’s add-to-cart solution, facilitating immediate and informed purchasing decisions.

Diverse Transaction Options


Buy It Locally supports various purchasing methods, including Buy Online, Pick Up In-Store (BOPIS); Reserve Online, Pick Up In-Store (ROPIS); same-day delivery; and ship-to-store transactions. This flexibility ensures that shoppers can choose the fulfillment method that best suits their needs.

Same-Day Delivery Partnerships


Recognizing the demand for immediacy, Locally collaborates with partners like Uber to offer same-day delivery solutions, catering to shoppers who prefer rapid fulfillment.

Global Tax Compliance


As a marketplace facilitator, Locally ensures that its global brand partners adhere to local tax requirements for each O2O transaction across more than 120 countries, simplifying the complexities of international commerce.

Advanced Transaction Handling

Locally enables brands to use our 55,000+ connected retailers to create superior, “on-brand” shopping experiences anywhere in the world.

  • Locally's Same Day Delivery service provides shoppers with the fastest possible way to get their purchase - from a nearby store.

    Local Delivery

    Build Same Day Delivery into your customer service offerings. We’ll take care of everything. Drivers will show up and handle the delivery.

  • Locally Offers Ship-to-Store Solutions

    Ship-to-Store

    Enable shoppers to buy online and pick up at a nearby store - which can handle service, assembly, fitting, and more…

  • Locally Where to Buy Connects to E-Commerce and Marketplace Sellers

    Buy Online

    Enable online shoppers to buy for local pickup from larger, enterprise retailers who use their own BOPIS and ERP systems.

Trusted by Leading Brands

60M+

Monthly Shoppers

55K+

Connected Retailers

1,000+

Brands Using Locally

O2O Starts With Locally

Online-to-Offline is the number one way people shop. Get started with our Stock Sharing reports as part of an overall local data strategy.