Academy Sports + Outdoors Lists Inventory with Locally
Academy Sports + Outdoors, one of the nation's largest sporting goods and outdoor stores, is now a retail partner of Locally. Real-time inventory for 275 Academy Sports + Outdoors locations will now be listed on fifty brand sites and counting.
Locally enables Academy Sports + Outdoors to sync local inventory with major brand partners including BrüMate, YETI, Brooks Running, Ariat, and Crocs.
What This Means For Academy Sports + Outdoors
Consumers often prefer to shop in person at a store near them, they like to experience a product before buying—that’s why over 80% of retail purchases happen at local stores. This is especially true for specialty retailers like Academy Sports + Outdoors where experts onsite can help make sure gear and equipment is the perfect fit for a shopper’s needs.
Though the majority of purchases happen in person, nearly all product research starts online for consumers. A customer will browse products that interest them, often directly on the website of their favorite brand.
By sharing inventory with Locally, Academy Sports + Outdoors becomes more visible to local customers. When a shopper is on the website of YETI, Crocs, or any of the other fifty brands who receive Academy’s real-time inventory, that customer can see on the brand’s website that their local Academy location has the exact product they want in stock.
Academy Sports + Outdoors will increase foot traffic by partnering with Locally. They will also increase customer satisfaction and loyalty—shoppers leave with exactly what they want because they knew it would be on the shelves before they even came to the store.
What This Means For Brands
Academy Sports + Outdoors choosing to work with Locally is also a significant win for the brands who supply their stores.
Because online research-to-local purchase is the most common shopping behavior, brands need a way to easily facilitate that for customers. Allowing customers to shop where, when, and how they want builds more brand loyalty, increases sales, and creates more repeat shoppers. For brands who choose Locally, their customers have a seamless experience between online window shopping and in-purchase purchases.
Locally also enables brands to have greater insight into who local shoppers are. It’s a win for Academy Sports + Outdoors, a win for the brands they work with, and most importantly, a win for the customers they share.
Who is Academy Sports + Outdoors?
Per the company’s website, Academy Sports + Outdoors is one of the nation's largest sporting goods and outdoor stores. With 260 stores and counting, we offer a broad assortment of quality hunting, fishing, and camping equipment and gear, along with sports and leisure products, footwear, apparel and much more.
Academy is headquartered out of Katy, TX, a suburb of Houston, TX.
Over the last several decades, the company has grown substantially from its small beginnings. Sales reached one billion dollars in 2003, two billion dollars in 2007, three billion dollars in 2012, and four billion dollars in 2014. In fiscal 2021, sales exceeded $6.77 billion.
If you are a brand or retailer who would like to create a better omni-channel experience for your customers and increase sales, schedule a demo below. Locally’s reps are ready to assist you.
