Christy Sports Goes Live with Locally

Locally NewsFrom Our Team
Written By Guest User

Christy Sports, one of the most popular outdoor sports retailers in the western United States, is the latest retail client to go live with Locally. Accurate, real-time inventory from 60+ Christy Sports locations will be shared to 71 Locally brand clients’ websites.

Christy Sports’ local inventory will now be published to the websites of brands like Salomon, Nordica, Atomic, Giro, and dozens more.

What This Means For Christy Sports

Locally was created to enable retailers and brands adapt to the way customers shop, browsing online and shopping local. The online-to-local shopping journey is the most common for consumers, with 95% of shoppers researching products online before buying, and over 80% of purchases taking place at brick and mortar retail.

Christy Sports shelves are stocked with an impressive roster of specialty products for outdoor enthusiasts—these shoppers want to be able to see, test, and experience products before buying. With inventory feeds live with Locally, Christy Sports stock will be visible to thousands of shoppers a month on major brand websites. A shopper in Salt Lake City may be looking at helmets on Giro’s website, for example; that shopper would be able to see on each product page that a Christy Sports has that helmet in stock. Locally’s tech is thoroughly accurate, showing local shoppers available stock down to color and size.

When a customer is able to confirm that a local store has what they’re searching for in stock, they are 70% more likely to go to that store to make their purchase. Even more, 85% of those shoppers will make an additional purchase when they arrive. Christy Sports utilizing Locally will mean:

  • More foot traffic at their 60+ locations

  • Increased sales of their products

  • More satisfied customers

Locally is a win for Christy, a win for the brands they carry, and a win for shoppers near their stores in Colorado, New Mexico, Utah, Montana, and Washington.

Christy Sports carries some of the most popular brand names in the outdoor sports industry

What This Means For Brands

Christy Sports choosing to work with Locally is also a significant win for the brands who supply their stores.

Online-to-local is the most frequent shopping behavior. Brands need to remove channel friction for customers in their shopping experience. Locally turns a brand’s website into a seamless omni-channel shopping experience. Allowing customers to see that a local Christy Sports has a product in stock will mean more local sales for our brand clients who supply Christy Sports. Bridging the gap between online-to-offline also means these brands retain insights into who their shoppers are, just as they would with an e-commerce sale.

For brands not yet taking advantage of Locally’s solutions, sign up for a demo here and start connecting to Christy Sports customers today.

Who is Christy Sports?

Per the company’s website, Christy Sports was founded in Colorado in 1958. They sell products for every kind of outdoor adventure including snow sports, hiking, and biking. Christy Sports operates more than 60 locations in the western United States with stores in Utah, Colorado, New Mexico, Montana, and Washington. Christy Sports also makes giving back a priority with an inspiring list of philanthropic partners.

If you are a brand or retailer who would like to create a better omni-channel experience for your customers and increase sales, schedule a demo below. Locally’s reps are ready to assist you.

 
Guest User
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