Locally and TrackStreet Announce Strategic Partnership
Locally and TrackStreet Announce Strategic Partnership to Elevate Retailer Integration and Brand Pricing Compliance
NEW ORLEANS (October xx, 2024) – Locally, the premier platform linking online shoppers with in-stock products at nearby retailers and TrackStreet, the leader in brand protection and resale policy compliance, today announced a strategic partnership set to revolutionize how brands and retailers align on pricing and authorized reselling standards.
In the increasingly complex world of e-commerce and omnichannel retail, brands face significant challenges in maintaining pricing standards across a fragmented market. By combining Locally’s real-time inventory and retailer integration platform with TrackStreet’s market-leading price and unauthorized reseller compliance technology, brands can now identify and promote only those retail partners that adhere to pricing and resale guidelines, such as Minimum Advertised Price (MAP), or Authorized Resale policies. This partnership will allow brands to preserve pricing integrity, boost retailer accountability, and ensure customers receive consistent, trusted shopping experiences.
Key Benefits of the Integration:
Automated Compliance: The integration provides automated monitoring of etail distribution, including retailer pricing and unauthorized reselling activity, instantly identifying, flagging, and mitigating any non-compliance with established brand policies.
Curated Retailer Promotion: Locally’s platform will now be enhanced to showcase only retailers that comply with brand pricing and authorized reseller guidelines.
Enhanced Brand Protection: By leveraging TrackStreet’s compliance insights and extensive compliance automation platform, brands using Locally can strengthen their market positioning and protect brand equity while increasing customer confidence.
Improved Retailer Relationships: The integration offers retailers a more transparent and cooperative environment, reinforcing partnerships with brands through value-added relationships, supported by proactive price and authorized dealer resale policies.
“We’re excited to partner with TrackStreet to provide a robust solution for brands seeking to enforce pricing standards while connecting with customers through trusted retailers,” said Mike Massey, Founder and CEO at Locally. “By integrating TrackStreet’s compliance tools with Locally’s extensive retailer network, we empower brands to confidently promote products, knowing their pricing integrity is upheld.”
Andrew Schydlowsky, Founder and CEO at TrackStreet, added, “This partnership with Locally aligns perfectly with our mission of protecting brand integrity and driving more dollars in the right pockets across all etail and retail channels. With this integration, brands can ensure their products are promoted in compliance with their pricing and resale standards while also offering consumers a more reliable shopping experience.”