Locally, Leading Online-to-Offline Shopping Solution, Debuts Proprietary Analytics Platform for Brands, Retailers at Shoptalk 2024
Platform Enables Users to Visualize Shoppers’ Online Behavior Predicting Purchase Patterns Across Retailers Markets and Products
NEW ORLEANS (March 14, 2024) – Locally, the leading technology provider bridging online and offline retail serving 1,000 brands and 30,000 retailers, today announced it will debut proprietary analytics tools at Shoptalk 2024, March 17-20 in Las Vegas. This technology enables clients to visualize shoppers’ online behavior predicting purchase patterns across local retailers, geo-markets and products. Locally will be exhibiting at booth 741 at Shoptalk, considered the leading retail innovation conference in the U.S.
Specifically, this business intelligence tool empowers Locally’s brands and retail partners to monitor shopping trends in real time and, as a result, make more intelligent sales forecasts. In addition, brands may utilize the data to optimize their supply chains based on need and product popularity, enhancing the consumer purchase journey.
“Locally is the only solution on the U.S. market that truly uncovers regional product demand and sales trends in real time at the local level,” said Mike Massey, founder and CEO at Locally. “For the past year, our engineers have been hard at work creating this unique system with thousands of data points feeding fresh facts to key decision makers taking out the guesswork for managing inventory. The end result is a far greater understanding of consumer behavior, which not only establishes the next generation of online purchasing, but also, greatly expands convenience for the shopper.”
This new platform builds on Locally’s proven Stock Sharing program, providing brands with daily reports containing inventory levels at any given store within their network. Brands use this to monitor daily sell through, generate re-orders, and power automatic replenishment programs.
“Locally’s best-in-class tools are transforming the way consumers shop,” said Amy Barish, Manager, Marketing Programs at Vionic. “We're excited to use Locally's analytics to understand how our shoppers are seeking out our products in-stores, uncover trends in key areas, and update inventory to meet consumer demands. I also appreciate their customer service team - they are very responsive and helpful in resolving any issues or updating account information as needed.”
In addition, Locally is debuting a new feature, “Listings and Review Management.” Locally clients with their own retail stores can now manage their store listings on their own Locally-powered tools and across dozens of listing sites simultaneously, from the Locally dashboard. Retail teams may also monitor and respond to store reviews, as well as a host of other features ensuring the online presence of retail stores is consistent and optimized across all directories.
Today, Locally works with premier brands such as Big Green Egg, Crocs, HOKA, Taylor Guitars, and YETI. Locally’s retailer partners include Dick’s Sporting Goods, Guitar Center, Fleet Feet, Paragon Sports, REI, and Road Runner Sports.
