Traeger Heats Up Local Shopping

In an era where consumer behavior increasingly blends online research with in-store purchasing, Traeger has embraced tools from Locally to bridge the gap between the digital and physical shopping experience. By utilizing Locally’s Store Locator and Product Locator, Traeger ensures that barbecue enthusiasts can find their products nearby, fostering a convenient and local shopping experience.

The Traeger Story: Innovators in Outdoor Cooking

Founded in 1985, Traeger revolutionized outdoor cooking by introducing the first wood pellet grill. Designed for ease of use and unparalleled flavor, Traeger’s grills have become a favorite among backyard chefs, professional pitmasters, and everyone in between. With innovations like WiFIRE® technology, which allows users to control their grill remotely, and a wide array of wood pellet flavors, Traeger has built a passionate community of barbecue enthusiasts.

However, Traeger’s commitment extends beyond technology—it’s about creating a seamless experience for their customers. By partnering with Locally, Traeger helps shoppers find their grills, accessories, and pellets in local stores, ensuring they can get cooking faster without the hassle of waiting for deliveries.

Why Online-to-Offline Shopping Matters for Traeger

Consumer behavior has shifted significantly in recent years, with the rise of online research leading to offline purchases. Stats show that this trend is not just popular—it’s dominant:

• 82% of smartphone users perform “near me” searches to find products locally.

• 76% of those searches result in visits to a nearby store within 24 hours.

• 28% of those visits lead to a purchase, proving that connecting online and offline channels directly impacts sales.

• Learn more at Think with Google

For Traeger, this behavior aligns perfectly with their customers’ needs. Shoppers often search for specific products, like a Traeger Pro 780 grill or applewood pellets, and want to know where they can pick them up immediately. Locally’s tools make this possible.

How Traeger Uses Locally’s Tools to Delight Shoppers

Traeger has integrated Locally’s tools to provide a seamless shopping experience:

• Store Locator
  With Traeger’s Store Locator, customers can easily find nearby retailers that carry their grills and accessories. This tool features:

• Interactive Maps: Shoppers can see store locations in their area.

• Perpetually-Updated Contact Details: Click-to-call and navigation options help customers confirm stock or get directions to the store.

• Product Locator
  The Product Locator takes it a step further by offering real-time inventory updates. Shoppers can:

• Search Specific Products: Whether it’s a Traeger Ironwood grill or cherrywood pellets, customers can locate exactly what they need.

• Check Stock in Real Time: Avoid the frustration of visiting a store only to find the item out of stock.

• Buy Online, Pick Up In-Store: Reserve items for pickup, streamlining the purchase process for busy grillmasters.

A Seamless Local Experience for BBQ Enthusiasts

Imagine this: A backyard chef decides to host a barbecue but realizes they’re out of Traeger hickory pellets. With a few clicks on Traeger’s website, they use the Product Locator to find a nearby retailer with the pellets in stock. They pick them up on their way home and are ready to fire up the grill without missing a beat.

This scenario highlights why Locally’s tools are game-changers. By blending the convenience of online shopping with the immediacy of local pickup, Traeger not only meets customer expectations but exceeds them.

The (Burnt) Ends

Traeger’s partnership with Locally demonstrates their commitment to their customers and retail partners. By fostering a local shopping experience, they make it easier than ever for barbecue enthusiasts to find their products nearby. At the same time, Traeger supports local businesses, ensuring their retail network thrives.

Whether you’re shopping for a new grill, stocking up on wood pellets, or looking for accessories to elevate your outdoor cooking game, Traeger’s Store Locator and Product Locator make the process seamless and satisfying. Head to Traeger.com to try these tools for yourself and enjoy the perfect blend of online convenience and local accessibility.