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Omni-Seller Marketplace

Locally's Omni-Seller Marketplace solution enables brands to create paths to purchase for shoppers that allow local pickup and delivery.
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Omni-Seller Marketplace

Locally's Omni-Seller Marketplace offers the opportunity to turn your website into the definitive shopping experience for your products.

Offer direct-to-consumer, third-party online purchases, BOPIS, pick up in-store, and local delivery — all under a unified checkout.

Locally's Omni-Seller solution enables brands to create paths to purchase for shoppers that allow local pickup and delivery.

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Read More about how Trek uses Locally’s Omni-Seller Marketplace to power TrekBikes.com and give cyclists unlimited choices for buying a new bike.

Comprehensive Product Availability

By incorporating real-time inventory data from local retailers, third-party e-commerce platforms, and DTC channels, OSM provides a holistic view of product availability. This integration ensures that even if a brand’s direct channel is out of stock, customers can still locate and purchase the desired products through alternative sellers.

Unified Multi-Channel Checkout

OSM allows shoppers to purchase products from various merchants across different channels—such as direct-to-consumer (DTC), third-party online retailers, and local stores offering Buy Online, Pick Up In-Store (BOPIS) or local delivery—within a single transaction. Each merchant processes their portion of the sale independently, ensuring clear settlement and minimizing complexities related to taxes, fraud, and returns.

Brand and Retailer Collaboration

The platform supports the inclusion of product catalogs from any brand within the Locally network, along with inventory details from authorized dealers. This feature allows brands to offer a diverse product selection and collaborate effectively with various retailers, enriching the shopping experience for consumers.

Enhanced Local Search Functionality

OSM enables shoppers to filter search results based on immediate availability for local pickup or delivery. By integrating local inventory data into the website’s search features, customers can quickly identify products they can acquire promptly from nearby retailers.