Tractor Supply Co. is Live With Locally
Tractor Supply Co., one of the nation’s largest rural lifestyle retailers, is the newest retail partner to go with Locally. Real-time inventory from all of Tractor Supply Co.’s 2,000+ locations will now be visible on brand partner websites and on Locally.com.
Locally will publish Tractor Supply Co.'s local inventory on our partners’ websites, including Ariat, Helly Hansen, Cannon Safe, and Columbia.
What This Means For Tractor Supply Co.
Locally was created to enable retailers and brands to adapt to the way consumers shop: browsing online and then purchasing from nearby stores. Online-to-offline shopping is the most common consumer journey, with 95% of shoppers researching products online before buying, and over 80% of purchases taking place at brick-and-mortar locations.
Tractor Supply Co. carries some of the most popular rural lifestyle brands, with products that shoppers want to see and experience before purchasing. With the new Locally and Tractor Supply Co. partnership, accurate inventory from their 2,000+ locations will be visible to thousands of shoppers a month on major brand websites. A shopper may be looking at products on Redmond Equine’s website, for example, and will now be able to see that the products they’re searching for are in-stock at the closest Tractor Supply Co. Locally simplifies product location for shoppers to drive more in-store traffic for Tractor Supply Co.
When a customer is able to confirm that a local store has what they’re searching for in stock, they are 70% more likely to go to that store to make their purchase. Even more, 85% of those shoppers will make an additional purchase when they arrive.
About Tractor Supply Co.
Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, has been passionate about serving its unique niche, targeting the needs of recreational farmers, ranchers, and all those who enjoy living the rural lifestyle, for more than 80 years. Tractor Supply offers an extensive mix of products necessary to care for home, land, pets, and animals with a focus on product localization, exclusive brands, and legendary customer service for the Out Here lifestyle. With 50,000 Team Members, the Company's physical store assets, combined with its digital capabilities, offer customers the convenience of purchasing products they need anytime, anywhere, and any way they choose at the everyday low prices they deserve.
You can read more about Tractor Supply Co. and the brands they carry on their website.
If you are a brand or retailer looking to create a better online-to-offline experience for your customers and increase sales, the Locally team is here to make it happen! Click below to schedule a demo today.
