Learn How Trek Used Locally’s Omni-Seller Marketplace to Foster Consumer Choice
Trek Bicycle, a global leader in the cycling industry, has partnered with Locally to facilitate its vision of the ultimate, seamless, omnichannel shopping experience; Trek Consumer Choice.
This collaboration integrates Trek’s online presence with its extensive network of local retailers, ensuring customers can easily find and purchase Trek products both online and in-store.
Online & Offline Channels, Direct & Independent Sellers, and Digital & Physical Shopping all coordinated to delight loyal cyclists.
By leveraging Locally’s platform, Trek addresses several key challenges:
Unified Fulfillment Options: Combining ship-to-home, Buy Online Pick Up In Store (BOPIS), and traditional in-store shopping into a cohesive customer experience.
Mixed-Cart Shopping: Allowing customers to purchase items from different sellers with different fulfillment methods in a single transaction.
Payment Management: Processing online payments while distributing proceeds directly to local independent bike dealers (IBDs).
Order Notifications: Ensuring retailers receive timely alerts through a variety of platforms for online orders to handle all aspects of the shopper journey.
This integration not only streamlines the purchasing process for consumers but also strengthens the relationship between Trek and its local retailers. By providing real-time inventory visibility and flexible fulfillment options, Trek ensures that customers have a consistent and convenient shopping experience, whether they choose to shop online or visit a nearby store.
Through this partnership with Locally, Trek reinforces its commitment to both bike buyers and bike sellers, positioning itself as the ultimate marketplace for cyclists. This initiative exemplifies Trek’s dedication to innovation and its proactive approach to meeting the evolving needs of shoppers.
