The Locally Blog
Here’s what’s happening at the world’s most popular online-to-offline shopping platform.
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No Boundaries Sport Partners with Locally
In an era where convenience and accessibility are paramount, No Boundaries Sport, a renowned bike, running, and outdoor gear shop in Florida, has taken a significant step forward by partnering with Locally. This move not only expands their reach but also enhances the shopping experience for their customers. Here’s a look into how this collaboration started and what it means for both the company and its customers.
Anton Sport: A Legacy of Quality and Innovation in Norway
Anton Sport has partnered with Cannondale, a leading global bicycle manufacturer, to share their inventory of bikes on the Cannondale website. This collaboration allows customers to explore and purchase Anton Sport’s extensive range of Cannondale bikes online, ensuring a seamless shopping experience.
Pro Bike + Run: Boosting Sales and Local Connections Through Locally
Pro Bike + Run is partnering with Locally, an innovative platform that facilitates online-to-offline shopping, Pro Bike + Run is capitalizing on a unique opportunity to receive sales referrals directly from their brand suppliers' websites. This collaboration not only drives sales but also supports local economies by connecting customers with their nearest store locations.
How Online Shopping Is Saving the Bricks-and-Mortar Store
Store owners once viewed e-commerce as a mounting threat to their survival. Now, more bricks-and-mortar stores are thriving after integrating their properties with the online shopping experience.
Shoppers browse in person to see, touch or try on items before ordering them online. They are picking up or returning purchases in stores. And retailers are increasingly relying on their shops as fulfillment hubs, shipping items ordered online from store stockrooms in addition to warehouses.
Overall, nearly 42% of e-commerce orders last year involved stores, up from about 27% in 2015, according to research firm GlobalData.
Kala Brand Music Strikes a Chord with Locally's Product Locator: Bringing Convenience to Music Enthusiasts
With the launch of Locally's Product Locator on Kala Brand Music's platform, the stage is set for an unparalleled shopping experience, where the melody of convenience harmonizes seamlessly with the rhythm of community support. Whether you're a seasoned musician or an aspiring virtuoso, this innovative collaboration invites you to discover the joy of music in a whole new key.
Bridging the Gap: How Music & Arts' Real-Time Inventory Sharing Revolutionizes Online Shopping Experience
While the allure of online purchasing is undeniable, many musicians still crave the tangible experience of trying out instruments before making a commitment. Recognizing this need for a seamless blend of online and offline shopping, Music & Arts has taken a pioneering step by sharing its real-time inventory with Locally, enhancing the accessibility of their products and enriching the online shopping journey for musicians worldwide.
Santa Cruz Bikes: Retailers Power Assembly and Pickup. Revolutionize Customer Experience.
Santa Cruz Bicycles is giving their shoppers the ultimate omnichannel experience. Browse their site online, but have your purchased shipped and assembled to a nearby bike shop for delivery, fitting, and warranty.
Unlocking the Future of Digital Shopping with Locally
PYMNTS Intelligence and Visa teamed up to write an article outlining consumer online-to-offline shopping behavior. We’ve summarized their findings, but please be sure to consider reading the entire article - which is linked.
Online-To-Offline (O2O) Could Revolutionize E-Commerce Business
In this article from Forbes, the author discusses how online-to-offline (o2o) shopping is going to change the perception consumers have about ecommerce.
Do you have a big blind spot with shoppers?
Locally helps brands and retailer collaborate to serve local shoppers with local inventory visibility, in-store pickup, and same-day delivery options. 25,000 retailers trust Locally to drive brick and mortar foot traffic and transactions.
Why Brands Should Optimize for Online-to-Offline Shopping
Why omnichannel brands should avoid channel conflict and embrace online-to-offline (O2O) shoppers by providing local pickup and delivery solutions.
Holiday Shopping Season 2022: Lean Into Local.
Brands will conquer this holiday shopping season if they lean into what shoppers are already doing: using the internet to make purchasing decisions, then shopping at stores nearby. The key to success this season is capitalizing on this change in customer behavior.
AND is better than OR for shoppers.
Letting shoppers decide how they want to make their purchase is the best way to grow sales, build brand affinity at the local level, and create a loyal dealer network that sees brands as partners.
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